Year 10 / 11 Business
Full teaching content for GCSE Business – enterprise, marketing, finance, people and operations – with bilingual explanations and practice.
Areas of focus
Enterprise
Business aims, ownership and entrepreneurship.
Marketing
Customers, market research and the marketing mix.
Finance
Costs, revenue, profit, cash flow and sources of finance.
People
Recruitment, motivation and organisation structures.
Operations
Production, quality and customer service.
Lessons
Each lesson includes clear explanations, examples and practice questions.
Business Ownership
Sole traders, partnerships, limited companies and franchises – pros and cons.
Aims, Objectives & Stakeholders
Business aims, SMART objectives, stakeholder interests and enterprise skills.
The Marketing Mix (4Ps)
Product, price, place and promotion – designing a coordinated mix.
Costs, Revenue, Profit & Break-even
Fixed and variable costs, calculating profit and break-even output.
Cash Flow & Sources of Finance
Cash-flow forecasts, shortfalls, and internal vs external finance.
Recruitment, Motivation & Organisation
Hiring staff, motivating employees and organisation structures.
Production, Quality & Customer Service
Job, batch and flow production; quality control and customer service.
External Environment & Ethics
How economy, law, technology, ethics and the environment affect business.
Break-even Analysis in Depth
Contribution, break-even charts, margin of safety and using break-even for decisions.
Business Growth Strategies
Organic growth, mergers, takeovers and franchising – benefits and risks.
Customer Service & Branding
How service quality and brand image drive loyalty and sales.
Business Plans & Forecasting
Why plans matter, what they include, and how forecasts support funding applications.
Stakeholders & Interdependence
Who has an interest in a business, how they depend on each other, and conflicts of interest.
Market Research Methods
Primary and secondary research, sampling and reducing bias.
External Influences on Business
Economic, legal, social, technological and environmental factors that shape business decisions.
Motivation & Leadership Styles
Why people work, financial and non-financial motivators, and basic leadership styles.
Full Year 10/11 Business coverage – ownership, marketing mix, costs and break-even, cash flow, people and operations.
English Lang →Maths →