Socio-cultural · Both
Participation, Sponsorship & Ethics
Sport sits in society – access, money, media and ethics all shape participation and elite sport.
Participation
Factors: age, gender, disability, cost, access, family, culture.
Initiatives aim to reduce barriers and increase activity for health.
Commercialisation and ethics
Sponsorship and media bring money and profile but can increase pressure.
Deviance: gamesmanship vs sportsmanship; PEDs damage health and fairness.
Golden rules: fair play, respect, integrity.
Worked example
One barrier to participation?
Solution: Cost of kit/fees, lack of local facilities, confidence, time, transport…
Practice questions
1. Name two factors affecting participation.
2. Why are PEDs banned?